Cost optimization, quicker product launches, and more efficient regulatory requirements are all becoming increasingly important for businesses, and having an effective MDM strategy is crucial to achieving all of these goals. Cross-organizational data misalignment without it might result in suboptimal decision making and slowed growth. However, creating a Master Data Management strategy and putting it into effect throughout a company is no easy undertaking, and ensuring dependable data quality is one of the most significant challenges for businesses.

Top 4 MDM Best Practices for an Effective Business Strategy


1 Constantly provide more master data or multi-domain.

Try to come up with a single business challenge that can be addressed using only one type of master data. On a single platform, more master data types (or domains) equals more comprehensive insights and better business outcomes. In many firms, customer and product master data, let alone supply chain, asset, location, and human data, are isolated. Bringing all of these data sources, whether transaction data or product data, into your MDM allows you to identify hidden relationships in your company's infrastructure.

The fewer master data silos you have, the more links you can make between processes to drive real-time operations at scale. A true multi-domain MDM, for example, that pulls together customer, product, supplier, location, and employee master data, enables your company to:

  • Determine the return on investment for a single client segment of a marketing campaign in a certain location and adjust the budget accordingly.
  • Use your existing supplier connections to complete multichannel or direct-to-customer orders.
  • Create hyper-personalized and connected customer experiences across all platforms, including virtual and physical interaction.

Combining several types of master data is a smart practise that extends far beyond your own data sets. To win in your industry, you must use data that your competitors do not have access to, such as your company's unique Big Data, IoT, and unstructured data like videos, conversations, and audio. We put “combining additional data types” our number one best practise for a reason: limiting data will limit insights, and your master data management strategy will never be best-in-class.

Read: Master Data Management Architecture

Establish data governance as a priority.

Your MDM should include data governance and quality. Workflows and walls in a strong data governance architecture monitor for integrity and inconsistency and evaluate new data accessing the system with old records. Using machine learning and AI, a contemporary MDM platform can automate most of this work. This enables you to take use of the advantages of master data management without having to put in the extra effort required to ensure its quality.

Data governance should not be confined to data partners; while they are necessary for establishing standards to assure master data quality and accuracy, business users are the ones who will be using the data. For business users to adopt it quickly, your MDM should be easy and intelligent. AI-powered MDM solutions can be used by data handling staff and business users to train detection algorithms and improve data quality & consistency over time. In order for your MDM to reach its full potential, your master data governance must be both organised and nimble.

Create an MDM to help you achieve your company objectives.

The IT department should not be responsible for creating the framework and reference data for your MDM. Business directors must set specific goals for how they want to use mission-critical data and articulate those objectives to their MDM team.

Start with KPIs, budgets, quarterly targets, and five-year plans to match the MDM with your business. Reverse engineer from the statistics that show your progress and the gaps in your data. Where will clean, consistent, and connected master data have the most impact?

 Take a look at the following questions as an example:

  • Would it assist you in better categorising your consumers and increasing traffic and conversions?
  • Would it help you identify customers more quickly across channels and lessen the time it takes to resolve issues?
  • Would it make it easier for you to discover fraud or revenue leakage?
  • Would it improve the efficiency of procedures?
  • Would it help with compliance reporting?

Starting with the end goal in mind and keeping MDM in the context of the business implies that it is always reevaluated and developing with the business. Internal Reference Data Management (RDM) is supported by modern MDM platforms, which stimulate agility and enable digital innovation.

Read: Benefits of Master Data Management

Structure master data for scalability and ease of use.

Many MDM recommended strategies will encourage you to start small, with one subset of data, arrange it clearly, and get some early victories. Wading in like this is a tried-and-true business strategy, but if your MDM isn't intended to expand, it may fail or cause issues.

Traditional MDM systems are often homogenous and difficult to scale. Modern MDM design is built on a scalable foundation, allowing for a phased approach or mobility in adapting to the evolving market situations. You may scale MDM to bring in more data by adding more data attributes on the fly, which is the best practise.

Let's admit it: your data model will evolve and change. It is fundamental to have a highly scalable architecture that allows for quick modifications and the adoption of innovative features as needed.  Alternatively, they may want to know whether a consumer is a healthcare provider or a frontline worker in order to provide a special discount. The digital economy relies on flexibility to allow for swift adjustments.


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